venerdì 2 luglio 2010
- DO YOUR RESEARCH. Each store you approach will have a different set of guidelines for design submissions. Your best bet is to call/email the store directly to ask how they prefer to receive information. By all means, if you get an owner or buyer on the phone, introduce yourself! Just remember to keep it short and sweet.
- PRESENTATION, PRESENTATION. Your next move will be to send the store line sheets and a lookbook either by email or snail mail (though email is free!). The goal is to catch the eye of the store buyer with a presentation that is unique enough that they’ll head to your website or Etsy shop to check out more of your work.
Think hard about creative ways to represent your line. And keep in mind that sometimes simple is best. One strong image can make a far bigger impact than a few weaker ones. It was a simple postcard that inspired us to get in touch with T & C favorite LEWIS.
Innovative/creative presentations can also help you distinguish yourself: Teeny House Bunny sent us shipments in vintage cigar boxes, which are both whimsical and useful for display purposes.
- INCLUDE YOUR FACTS. When sending over images, it’s imperative that you also include line sheets, a bio and any press clippings that you may have of your work. This helps the store come to understand your line as a whole. Here’s a new fragrance line we picked up that does a great job with this.
- ESTABLISH YOUR BRAND AS A LIFESTYLE. At T & C, we try to do more than just sell a pretty product. We want to tell the story behind our labels, to editorialize all your hard work! And all of that information comes from you. The more you turn your piece of jewelry, or painting or antique into a "story," the more your customers will understand your product. Cassandra La Valle of Coco & Kelley exemplifies this motto. Her Etsy shop acts as an extension of her wonderful blog, and the vision translates seamlessly.
- CREATE A COHESIVE COLECTION. The last and perhaps most important thing we look for when selecting labels for the store is a cohesive collection. When Cate Reilly of Green Eyed Girl visited our store last February, we were struck by how directly her aesthetic vision was communicated to us. Every piece fit into her collection flawlessly. Cohesiveness will help showcase your work, and makes it easy for the buyers/store owners to envision how your line will merchandise in with their other collections.